From Backpack To Boutique

From Backpack To Boutique

’t Hotel, Central Amsterdam

concept, design and art direction

The commission called for revaluating and re-imagining a small budget hotel on a charming canal. To transform the hotel into a unique boutique place we drew on the history of the building itself and the city of Amsterdam. Re-imagination of the tired ground floor breakfast room as a ’Salon De Thé’, open to public, turned around the atmosphere and business. A different character and theme was developed for each guestroom by use of customized wallpaper designed by Katarina Stupavska. The hotel now enjoys great client satisfaction ratings and with bookings at an all-time high.